FIGTNY is a New York-based luxury fashion and lifestyle platform recognised for its refined aesthetic, thoughtful curation and highly engaged global community.

Founded by Michaela, FIGTNY combines more than a decade of fashion experience with a strong commercial understanding shaped by managing a multimillion-dollar business. Her knowledge of consumer psychology, positioning and brand strategy informs content that is aspirational, trusted and genuinely influential.

Partnering with premium fashion, beauty and lifestyle brands, FIGTNY creates considered storytelling that inspires discovery, drives meaningful engagement and builds relationships that extend well beyond a single post.